
"Fragrance of First Love" White Strawberries at Sun Fruits Tokyo
Japan is notorious for its exorbitant fruit prices. Prices are especially staggering for
“showy” fruit: picture perfect, gigantic sizes, startling colors and shapes (keyword
square melon).
The specimen shown above is a good example for this phenomenon:
white strawberries with the fancy name “Fragrance of First Love” (初恋の香り), spotted at
Mitsukoshi. In case you can’t read the price tags on the picture, the box with 12 strawberries on the left costs 6300 Y (also known as EUR 55.74 or 76.12 US$).
One of the large strawberries below only sets you back by 1050 Y (EUR 9.29 or 12.69 US$). The unusual color has its price!
Despite their appearance, these strawberries are perfectly ripe, they came into being as the chance product of multiple crossings about 20 years ago. After years of breeding, a stable and overall pleasing cultivar has been produced. By now, these strawberries aren’t even such a novelty anymore, this is already the third season they are for sale. But it is clear that they are not a mainstream product that can be found in the supermarket at the corner, more a way to impress with a choice present.
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